We are excited to announce the launch of our new initiative to help local public media organizations better understand and meet the information needs of their communities.
Designed to support the growth of local newsrooms across the United States, this initiative will investigate, instigate, and strengthen local public media’s ability to expand news coverage. In collaboration with various partners, Public Media Company will provide actionable insights and direct support to help public media organizations broaden their local news services and deepen their connections with the communities they serve.
As part of the initiative, data will be collected and analyzed from within and beyond the public media system to illuminate the current landscape of local journalism. The effort will empower media organizations with the knowledge and resources needed to foster meaningful change, offering a network of shared solutions, practical tools, and enhanced collaboration across the sector.
This work is being supported by a $1.5 million grant from the John S. and James L. Knight Foundation. The foundation’s backing will enable local stakeholders—including public and independent media outlets, supporters, and funders—to make informed decisions and access critical assistance to strengthen local news ecosystems.
“Public media is an important solution to the crisis in local news,” said Tim Isgitt, CEO of Public Media Company. “Local public media organizations have earned the trust of their communities over decades and collectively reach 99% of the country. This initiative comes at a critical moment for ensuring communities continue to have access to essential news and information.”
“We are pleased to support Public Media Company’s local news initiative,” said Marc Lavallee, Director of Technology Product and Strategy/Journalism at the John S. and James L. Knight Foundation. “The initiative will enable local leaders to bolster the local news that is so essential to their communities.”
Managing Director, Stephen Holmes, will lead the project alongside a diverse array of research, industry, and funding partners. All findings, insights, and success stories will be made publicly available, fostering transparency and collaboration.
Learn more at: https://publicmedia.co/accelerating-local-news/.
