On April 25, 2024, Public Media Company co-hosted the following webinar with Public Media Content Collective. You can watch it here or download the slides. Email Alison Scholly (alison@publicmedia.co) with questions or comments.
Breaking the Mix: Navigating the Move to Single-Format Radio
It’s no secret that single-format stations typically outperform those with a mixed format of news and music. By maintaining a consistent, continuous programming stream, you can keep your audience tuned in longer and drive better results. Hear from industry leaders who have successfully transitioned to a single-format model, including: Matt Abramowitz (President) and John Sutton (interim CCO) of New England Public Media as well as Jared Johnson, General Manager of WVIK in the Quad Cities. Gain valuable insights and actionable tips for assessing if a single-format move is right for your station, and how to execute it effectively. This webinar is brought to you in collaboration with Abby Goldstein, Executive Director of Public Media Content Collective.
