ATSC 3.0 One Year On: Are Broadcasters Ready?

A year after the FCC gave U.S. broadcasters the green light to deploy ATSC 3.0, stations are ramping up their efforts to make the Next Gen TV standard a reality by 2020. Last month’s announcement of support from prominent station groups illustrated how far efforts have come in the past 12 months.

At NAB Show New York, executives from Fox Television Stations; NBC and Telemundo Owned Stations Group; Univision; TEGNA, Inc. (for Pearl TV), and Nexstar Media Group (for SpectrumCo) announced a collaborative effort to support the introduction and roll out of ATSC 3.0. There has been a growing consensus that 2020 will represent the wide rollout of the new TV standard, with the expectation of ATSC 3.0-enabled products to hit the market in time for the holiday season. READ MORE AT TV TECHNOLOGY…