Public Media Company is proud to have provided planning & financial modeling to Greater Public, doing our part to help roll out this important major donor development program, which aims to transform the economics of a public media station.
Greater Public has partnered with Veritus Group, a fundraising consultancy that specializes in major donor programs, to accelerate major-gift fundraising at four stations.
A pilot already underway at Colorado Public Radio and WHYY in Philadelphia will expand to two more yet-to-be-named stations — and potentially beyond the test group, according to Joyce MacDonald, Greater Public president.
