PMC is pleased to share that it has received additional funding for Channel X, its online marketplace where public TV and radio broadcasters can license content geared toward younger audiences. The John S. and James L. Knight Foundation today announced funding for Channel X and two other projects aimed at helping public media organizations create new ways to engage with audiences, develop diverse revenue streams and discover new content. Support for these projects is part of Knight’s efforts to help public and nonprofit news organizations establish long-term sustainability and advance excellence in journalism.
Ken Ikeda, PMC’s chief strategist comments, “While Channel X has currently been focused on music and film content, this grant enables us to enter into the next project phase and expand its library with news and reporting content. We will be actively working with news producers and building relationships with journalism schools to capture public interest stories that matter to younger generations.”
“In order to succeed, public media organizations must respond to new audience demands and discover ways to engage a diverse group of supporters, beyond their traditional following,” said Michael Maness, Knight Foundation vice president for journalism and media innovation. “These projects will help create shareable lessons within the public media space, and help organizations explore new innovations in business development and content creation.”
Read the Knight Foundation’s blog What does post broadcast world mean for public media and press release Three news organizations to advance public media innovation with $750,000 in support from Knight Foundation
Learn more about Channel X – www.channelx.org