WLVT Adds Radio Signal to Its News Initiative for Pennsylvania’s Lehigh Valley

Public Media Company advised WLVT/PBS39 on this exciting move into radio.

From Current:
Lehigh Valley Public Media, which operates WLVT-TV in Bethlehem, Pa., is expanding into radio news through a management agreement to take over WLVR-FM, a student-programmed station owned by Lehigh University.

PBS39’s headquarters in Bethlehem, Pa.

The deal will create the first full-time public radio news and talk station to be based in the Lehigh Valley.

An hour north of Philadelphia, the 11-county region encompasses Allentown, Bethlehem and Easton, Pa. It has the third-largest population in the state, yet “there is no full-service news-radio station, commercial or noncommercial,” said Christine Dempsey, senior VP of radio, who joined LVPM in July to lead the radio expansion.

The Lehigh Valley has been served by fringe signals and translators for WVIA in Scranton, Pa.,and WHYY in Philadelphia. Allentown-based WDIY, a small volunteer-based station, carries NPR newsmagazines and an eclectic mix of locally programmed music.